Amazon has been selling in Italy since 2010, when they launched Amazon.it. Since 2011 Amazon Prime program was offered to Italian customers. In Italy Amazon is the largest ecommerce website, eBay Italy is in second place.
| Rank | Seller | 30 Day Reviews | Lifetime Reviews |
|---|---|---|---|
| 1 ━ | momox Italia | 992 | 36,796 |
| 2 ━ | AOSOM | 322 | 51,206 |
| 3 ▲ | UGREEN GROUP LIMITED UK | 291 | 79,688 |
| 4 ▲ | Amore Animale Shop | 340 | 42,074 |
| 5 ▲ | Bandini Pharma | 244 | 7,650 |
| 6 ▼ | Comfort Click | 242 | 21,673 |
| 7 ▲ | AnkerDirect IT | 205 | 92,272 |
| 8 ▲ | Magazzini GM | 259 | 12,733 |
| 9 ▲ | JE EU Store | 196 | 16,775 |
| 10 ━ | Ponera | 194 | 23,079 |
| 11 ▲ | Eurocali | 170 | 43,700 |
| 12 ▲ | Tipiliano | 171 | 89,304 |
| 13 ▼ | Assurant Europe Insurance N.V. | 183 | 36,370 |
| 14 ▼ | Libreria Circolare | 171 | 4,351 |
| 15 ▲ | acquaverde | 205 | 29,645 |
| 16 ▲ | SONGMICS HOME IT | 177 | 101,504 |
| 17 ▲ | NetStone | 155 | 2,411 |
| 18 ▼ | libreriauniversitaria it | 207 | 38,187 |
| 19 ▲ | tenulodi | 171 | 4,154 |
| 20 ▼ | AmazonFresh | 158 | 4,084 |
| 21 ▼ | SX-Commerce | 134 | 273,229 |
| 22 ▲ | worldofbooksit | 152 | 53,811 |
| 23 ▼ | ricambi europa | 213 | 13,378 |
| 24 ▼ | rebuy recommerce GmbH IT | 147 | 37,893 |
| 25 ▲ | FARMACIANUOVA | 120 | 17,859 |
| 26 ▲ | *MEMORYKING* | 120 | 23,044 |
| 27 ▲ | A2ZWORLD-IT | 124 | 26,690 |
| 28 ▲ | Utopia Brands | 104 | 17,008 |
| 29 ▲ | Alphaink | 108 | 28,987 |
| 30 ▲ | JOMIX EUROPE | 105 | 5,460 |
| 31 ▲ | La casa del verde | 117 | 1,528 |
| 32 ▼ | follettostore | 117 | 75,539 |
| 33 ▼ | coseon-de | 112 | 6,801 |
| 34 ▲ | Grimaldi sas di Grimaldi Antonio & C. | 141 | 13,768 |
| 35 ▲ | QUARKZMAN | 98 | 3,423 |
| 36 ▼ | PARITEC | 112 | 30,641 |
| 37 ▼ | ncdm2000sas | 110 | 14,043 |
| 38 ▲ | Flying-Store | 94 | 7,975 |
| 39 ▲ | PIESSEONLINE | 136 | 15,664 |
| 40 ▲ | VELANA FRESH | 103 | 181 |
| 41 ▲ | SaiJi-Direct | 95 | 1,302 |
| 42 ▲ | Hat Creations | 94 | 9,871 |
| 43 ▼ | FirmaDiGaranzia | 128 | 3,967 |
| 44 ▲ | FabioStore | 86 | 27,084 |
| 45 ▲ | GRUPPO VENEZIANO | 155 | 23,201 |
| 46 ▲ | HLWA RETAILS LTD UKSTORE | 84 | 583 |
| 47 ━ | FERROELETTRA | 89 | 6,012 |
| 48 ▲ | Rarewaves IT | 92 | 6,685 |
| 49 ▲ | Sottocosto | 85 | 1,774 |
| 50 ▼ | CorpoeCapelli | 95 | 8,956 |
| 51 ▲ | LA-Malta-Store | 78 | 1,177 |
| 52 ▼ | LifeBalance Trading Supplements | 78 | 2,631 |
| 53 ▲ | SF COMMERCE | 79 | 9,685 |
| 54 ▼ | Agricenter Spitaler | 82 | 2,257 |
| 55 ▲ | Lifewit Home IT | 80 | 3,077 |
| 56 ▼ | FDS GmbH | 95 | 8,634 |
| 57 ▲ | FLLAGG20 Direct IT | 76 | 7,170 |
| 58 ▲ | dreampairsEU | 74 | 2,468 |
| 59 ▲ | Faberoo | 99 | 2,539 |
| 60 ▲ | shavinglikes | 74 | 7,263 |
| 61 ▲ | Ezviz Direct | 74 | 7,995 |
| 62 ▲ | TP-Link IT | 73 | 1,901 |
| 63 ▲ | XCover - EU | 91 | 6,430 |
| 64 ▲ | KGC DOO | 79 | 2,367 |
| 65 ▲ | BB Sport | 74 | 13,590 |
| 66 ▼ | TradeINN | 122 | 11,971 |
| 67 ▲ | Hair Gallery | 110 | 11,829 |
| 68 ▲ | GymBeam | 79 | 1,367 |
| 69 ▲ | YouYiBai | 74 | 3,448 |
| 70 ▼ | Astra IT | 70 | 2,036 |
| 71 ▲ | NativoDex | 70 | 1,516 |
| 72 ▲ | Fondazione AIRC per la Ricerca sul cancro ETS | 72 | 12,853 |
| 73 ▼ | M_+_L | 84 | 4,110 |
| 74 ▼ | CIALDEIN - CAVEBA 2.0 | 80 | 10,971 |
| 75 ▲ | Electronic Megastore SRL | 79 | 17,142 |
| 76 ▲ | Palucart S.r.l. | 90 | 27,646 |
| 77 ▲ | GIODICARTONLINE | 120 | 14,280 |
| 78 ▲ | flintronic | 69 | 2,907 |
| 79 ▼ | gloryfeel | 72 | 14,913 |
| 80 ▲ | Yahee365 | 76 | 18,003 |
| 81 ▲ | MrPackage | 74 | 3,993 |
| 82 ▼ | Spigen EU | 68 | 102,619 |
| 83 ▼ | FusionEat | 77 | 5,853 |
| 84 ▲ | BEST-SELLER5 | 66 | 3,957 |
| 85 ▲ | EA Commerce s.r.l. | 87 | 31,488 |
| 86 ━ | Vegavero | 69 | 19,322 |
| 87 ▼ | Gebildet | 66 | 9,310 |
| 88 ━ | Nastri adesivi industriali | 65 | 5,173 |
| 89 ▲ | AIGOTECH | 75 | 12,356 |
| 90 ▲ | Lunexa Group | 63 | 2,848 |
| 91 ▲ | HAPPYSALLER | 64 | 6,285 |
| 92 ▲ | Werkzeugbar | 64 | 24,623 |
| 93 ▼ | Medical Division | 66 | 14,438 |
| 94 ▼ | Vitaminstore | 66 | 15,208 |
| 95 ▲ | WE Salus | 62 | 2,902 |
| 96 ▲ | natural elements | 65 | 4,323 |
| 97 ▼ | CentroVete srl | 64 | 17,568 |
| 98 ▼ | BioNee | 60 | 459 |
| 99 ▼ | Erregame S.p.a. | 60 | 13,505 |
| 100 ▲ | Sinocare Official Store | 60 | 4,912 |
