Amazon has been selling in Italy since 2010, when they launched Amazon.it. Since 2011 Amazon Prime program was offered to Italian customers. In Italy Amazon is the largest ecommerce website, eBay Italy is in second place.
| Rank | Seller | 30 Day Reviews | Lifetime Reviews |
|---|---|---|---|
| 1 ━ | momox Italia | 907 | 34,549 |
| 2 ━ | Comfort Click | 330 | 20,959 |
| 3 ▲ | UGREEN GROUP LIMITED UK | 309 | 78,956 |
| 4 ▲ | Amore Animale Shop | 334 | 41,315 |
| 5 ▼ | AOSOM | 283 | 50,388 |
| 6 ▲ | Tipiliano | 227 | 89,087 |
| 7 ▼ | Bandini Pharma | 210 | 7,106 |
| 8 ▼ | Assurant Europe Insurance N.V. | 225 | 35,838 |
| 9 ▲ | coseon-de | 207 | 6,508 |
| 10 ▼ | libreriauniversitaria it | 238 | 37,666 |
| 11 ▼ | Ponera | 179 | 22,619 |
| 12 ▼ | NetStone | 169 | 2,196 |
| 13 ━ | Eurocali | 157 | 43,313 |
| 14 ▲ | Magazzini GM | 177 | 12,243 |
| 15 ▲ | SONGMICS HOME IT | 170 | 101,102 |
| 16 ▲ | Libreria Circolare | 152 | 3,890 |
| 17 ▲ | AnkerDirect IT | 147 | 91,831 |
| 18 ▲ | JE EU Store | 143 | 16,323 |
| 19 ▲ | Grimaldi sas di Grimaldi Antonio & C. | 184 | 13,415 |
| 20 ▼ | follettostore | 158 | 75,252 |
| 21 ▼ | FARMACIANUOVA | 139 | 17,693 |
| 22 ━ | SX-Commerce | 140 | 272,922 |
| 23 ▲ | XJYEU | 126 | 2,408 |
| 24 ▼ | AmazonFresh | 129 | 3,678 |
| 25 ▼ | Flying-Store | 117 | 7,742 |
| 26 ▲ | *MEMORYKING* | 117 | 22,765 |
| 27 ▼ | PARITEC | 138 | 30,342 |
| 28 ▲ | acquaverde | 128 | 29,204 |
| 29 ▲ | tenulodi | 147 | 3,854 |
| 30 ▲ | FusionEat | 127 | 5,661 |
| 31 ━ | Alphaink | 116 | 28,856 |
| 32 ▲ | SaiJi-Direct | 102 | 1,165 |
| 33 ▲ | rebuy recommerce GmbH IT | 111 | 37,597 |
| 34 ▼ | Utopia Brands | 97 | 16,765 |
| 35 ▲ | Spigen EU | 96 | 102,455 |
| 36 ▲ | FabioStore | 96 | 26,975 |
| 37 ▲ | CIALDEIN - CAVEBA 2.0 | 103 | 10,767 |
| 38 ▲ | natural elements | 101 | 4,132 |
| 39 ▲ | QUARKZMAN | 95 | 3,213 |
| 40 ▼ | Vitaminstore | 93 | 15,001 |
| 41 ▲ | Hat Creations | 96 | 9,634 |
| 42 ▼ | shavinglikes | 92 | 7,160 |
| 43 ▲ | Artemide srls | 104 | 2,059 |
| 44 ▲ | MrPackage | 109 | 3,892 |
| 45 ▲ | Faberoo | 102 | 2,331 |
| 46 ▲ | YouYiBai | 95 | 3,331 |
| 47 ▲ | FERROELETTRA | 95 | 5,759 |
| 48 ▲ | ncdm2000sas | 106 | 13,716 |
| 49 ▼ | LifeBalance Trading Supplements | 86 | 2,387 |
| 50 ▼ | A2ZWORLD-IT | 84 | 26,430 |
| 51 ▲ | worldofbooksit | 112 | 53,509 |
| 52 ▲ | gloryfeel | 83 | 14,716 |
| 53 ▼ | CorpoeCapelli | 104 | 8,720 |
| 54 ▲ | AUTODOC Shop | 90 | 3,247 |
| 55 ▼ | PIESSEONLINE | 101 | 15,342 |
| 56 ▼ | FirmaDiGaranzia | 117 | 3,624 |
| 57 ▼ | MuXiaoJun Store | 80 | 12,552 |
| 58 ▼ | EXTRASTAR | 82 | 27,025 |
| 59 ▲ | GRUPPO VENEZIANO | 102 | 23,007 |
| 60 ▲ | Lifewit Home IT | 77 | 2,888 |
| 61 ▼ | XCover - EU | 89 | 6,227 |
| 62 ▲ | Astra IT | 73 | 1,861 |
| 63 ▼ | Ricambi Eldom | 73 | 28,481 |
| 64 ▲ | Ezviz Direct | 73 | 7,902 |
| 65 ▲ | Sinocare Official Store | 72 | 4,781 |
| 66 ▼ | Caffè Selection | 72 | 15,967 |
| 67 ▼ | AYRmall-AMIT | 71 | 15,217 |
| 68 ▲ | GIODICARTONLINE | 88 | 14,037 |
| 69 ▼ | Electronic Megastore SRL | 80 | 17,031 |
| 70 ▲ | Gebildet | 71 | 9,129 |
| 71 ▲ | VITASLIM INNOVE S.R.L. | 71 | 2,427 |
| 72 ▲ | TradeINN | 123 | 11,667 |
| 73 ▲ | Rarewaves IT | 79 | 6,456 |
| 74 ▼ | ricambi europa | 87 | 12,891 |
| 75 ▲ | HAPPYSALLER | 66 | 6,136 |
| 76 ▲ | Medical Division | 66 | 14,274 |
| 77 ▼ | AOGOE-EU | 66 | 3,420 |
| 78 ▲ | Ouuze | 65 | 1,679 |
| 79 ▲ | flintronic | 67 | 2,819 |
| 80 ▲ | Palucart S.r.l. | 73 | 27,453 |
| 81 ▲ | SF COMMERCE | 66 | 9,503 |
| 82 ▲ | NewEase Tech Gadget Store | 64 | 842 |
| 83 ▼ | AIGOTECH | 83 | 12,170 |
| 84 ▲ | Yahee365 | 75 | 17,842 |
| 85 ▲ | MK Health | 74 | 887 |
| 86 ▲ | LOLLOSHOP | 68 | 2,512 |
| 87 ▲ | BSQ Technology EU | 63 | 965 |
| 88 ▼ | Vegavero | 64 | 19,157 |
| 89 ▼ | GymBeam | 66 | 1,224 |
| 90 ▲ | Nutravita | 66 | 14,001 |
| 91 ▼ | eRicambi s.r.l. | 75 | 24,400 |
| 92 ▼ | IMBALLAGGI 2000 | 88 | 25,055 |
| 93 ▼ | TP-Link IT | 63 | 1,755 |
| 94 ▲ | Nastri adesivi industriali | 61 | 5,015 |
| 95 ▲ | COM-FOUR Vertriebs GmbH | 62 | 15,734 |
| 96 ▲ | SAVI SRL | 74 | 28,321 |
| 97 ▼ | Sottocosto | 68 | 1,592 |
| 98 ▲ | Agricenter Spitaler | 68 | 2,045 |
| 99 ▲ | YXS-DE | 61 | 3,970 |
| 100 ▼ | NATURALMA | 61 | 7,062 |
