For SellersFor Sellers

We want to help you understand your own performance, and competition better. Most importantly we want to help you understand the market you are selling in.

The chart showcases the performance of a seller over more than 2 years. Seller rank is based on the number of positive reviews received during the last 30 days. How we rank Amazon sellers page has the full explanation.

We keep track of millions of sellers, which allows us to see how the market shifts, and what sellers become successful.

Subscribe to our mailinglist and we will let you know once we have it ready.

In the meantime check out some of the latest articles on e-commerce.

Frustrating Walmart Marketplace

Frustrating Walmart Marketplace

The Walmart marketplace is frustrating because it is two different experiences sharing one website. CNBC broke the news that Walmart is working on fixing this. Walmart is finally addressing the flaw which existed since the marketplace inception in 2009.

The Amazon Marketplace Sellers Funnel

The Amazon Marketplace Sellers Funnel

Most often Amazon marketplace is described as "there are currently more than 2 million sellers on Amazon worldwide." The 2 million figure has become common speech. But it is wrong.

What if Amazon Is Wrong

What if Amazon Is Wrong

Amazon wants to replace trust in brands with algorithms. Instead of consumers picking the brands they trust, Amazon wants them to pick products recommended by the algorithm. But what if Amazon is wrong?

Offer Prime or Go Home

Offer Prime or Go Home

As more Amazon shoppers convert to Prime members, successful sellers have to do what those shoppers expect. Thus more sellers use Fulfillment by Amazon every year - today 69% of the top sellers on Amazon use FBA.

Three Years of Marketplace Pulse

Three Years of Marketplace Pulse

As we celebrate our third birthday we are taking a look back at all of the things we have built since. The market of e-commerce and the surrounding ecosystem Amazon has created is fascinating, we are glad to be in the midst of it all, working on picking it apart.

Slaying the Hydra of Counterfeits

Slaying the Hydra of Counterfeits

In Greek mythology the Hydra is a nine-headed serpent like snake. It was said that if you cut off one hydra head, two more would grow back. This perfectly describes the counterfeits and fake products issue on Amazon.

Et tu, Amazon Buy Box?

Et tu, Amazon Buy Box?

The Buy Box is as old as the Amazon marketplace and is built on a core principle which has survived for decades - many sellers can source the same product. But today the Buy Box sounds increasingly less relevant.

It’s Not Enough to Make a Product

It’s Not Enough to Make a Product

It's not enough to make a product. There are more products and brands being launched every day than the number of customers grows on Amazon. Hence advertising on Amazon is no longer an option, but a requirement.