For SellersFor Sellers

We want to help you understand your own performance, and competition better. Most importantly we want to help you understand the market you are selling in.

The chart showcases the performance of a seller over more than 2 years. Seller rank is based on the number of positive reviews received during the last 30 days. How we rank Amazon sellers page has the full explanation.

We keep track of millions of sellers, which allows us to see how the market shifts, and what sellers become successful.

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In the meantime check out some of the latest articles on e-commerce.

The Evolution of Walmart.com

The Evolution of Walmart.com

Walmart has grown the catalog and has built the marketplace, the challenge now is to offer free nationwide two-day shipping. Amazon has made its Prime program the gold standard for all other online retailers. For Walmart too.

Of Course Amazon Launched a Sleeping Mattress

Of Course Amazon Launched a Sleeping Mattress

Three reasons why Amazon got into the bed-in-a-box business: "mattress" is the 42nd most searched term on Amazon, best selling mattresses on Amazon are brandless, mattress as a product is hard to differentiate on.

Amazon Growing Past Books

Amazon Growing Past Books

When Amazon started to focus more on retail, books got pushed down the priority list. Especially books sold by the marketplace. Books sales are growing, but their share of the total sales on Amazon is decreasing.

Benchmarking AmazonBasics

Benchmarking AmazonBasics

According to our research AmazonBasics' products are increasingly outperforming competition. Both rising closer to the top in the best sellers list and also launching more best selling products.

Rapidly Growing Amazon India

Rapidly Growing Amazon India

It took four years for Amazon in India to grow the marketplace from zero to 200,000 sellers. But just over a year to double from 200,000 to 400,000 sellers.

Advertising Disrupting Amazon

Advertising Disrupting Amazon

If search on Amazon always returned the best product no one would click on advertising. Think about that.

Amazon’s Missing Emotion

Amazon’s Missing Emotion

On the one hand, shoppers want to connect with brands, they want emotive discovery experience and brands that speak to their values. At the same time they want convenience and unlimited choice, which for most is Amazon.

The Prime Effect on Amazon Marketplace

The Prime Effect on Amazon Marketplace

9 out of 10 top sellers on Amazon now offer Prime for at least one product. Sellers choose to store inventory in FBA not because it is more convenient or cheaper than the alternatives. They do so because it unlocks access to more shoppers on Amazon.