For SellersFor Sellers

We want to help you understand your own performance, and competition better. Most importantly we want to help you understand the market you are selling in.

The chart showcases the performance of a seller over more than 2 years. Seller rank is based on the number of positive reviews received during the last 30 days. How we rank Amazon sellers page has the full explanation.

We keep track of millions of sellers, which allows us to see how the market shifts, and what sellers become successful.

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In the meantime check out some of the latest articles on e-commerce.

Amazon Retail Cloud

Amazon Retail Cloud

Why does Amazon Basics exist? The difference between what Amazon could be making, and what they do make today is why this is interesting. In fact, that difference is why Amazon Basics is not the play it appears to be.

The Race to Sell Chinese Goods to US Customers

The Race to Sell Chinese Goods to US Customers

Customers, and the media talk a big game about manufacturing ethics, and the pressure on local retailers. And then they want a $9.99 t-shirt. Ethical supply chain is good, fast shipping is better, low price is best.

The Channel Shapes What Is Bought

The Channel Shapes What Is Bought

People do not shop the same on Amazon as on eBay, nor on eBay as in small websites, and neither in small websites as in retail shops. And so people do not buy exactly the same things on Amazon as they do elsewhere.

Sellers Paid Amazon More Than $10 Billion in the Fourth-Quarter

Sellers Paid Amazon More Than $10 Billion in the Fourth-Quarter

During the last three months of 2017 Amazon's revenue from third-party seller services was $10.5 billion. For the first time surpassing $10 billion in a quarter. For the full year it was $31.8 billion. It is easy to misunderstand the scale of Amazon's marketplace since the company reports so little on it. The $31.8 billion in fees in a year is why most analysts estimate it at over $100 billion in GMV.

Of Course eBay Plans to Cut Off PayPal As Its Main Payments Processor

Of Course eBay Plans to Cut Off PayPal As Its Main Payments Processor

The big news story today is eBay announcing that it will stop working with PayPal as its back-end payments service in 2020. Modern marketplaces are bundles of vertically integrated services, payments are a big part of it. eBay independent from PayPal will do better.

Two out of Every Three Amazon.com Sellers Use FBA

Two out of Every Three Amazon.com Sellers Use FBA

Since June last year Fulfillment by Amazon (FBA) usage has grown considerably. Across all marketplaces the percentage of sellers using FBA has on average increased by 10 basis points, for example on Amazon.com it is up from 58% to 69%.

Amazon-Native Brands

Amazon-Native Brands

“There is this erosion of what it means to be a traditional consumer product brand. Amazon is becoming something like the umbrella brand, the only brand that matters.” If true, one should be building a brand which embraces this.

Five Thousand Sellers Account for 25% of eBay Sales

Five Thousand Sellers Account for 25% of eBay Sales

eBay marketplace has tens of millions of sellers selling worldwide, but the majority of sales is done by a small pool of top sellers. We estimate that top 5,000 sellers account for 25% of worldwide GMV on eBay.