For SellersFor Sellers

We want to help you understand your own performance, and competition better. Most importantly we want to help you understand the market you are selling in.

The chart showcases the performance of a seller over more than 2 years. Seller rank is based on the number of positive reviews received during the last 30 days. How we rank Amazon sellers page has the full explanation.

We keep track of millions of sellers, which allows us to see how the market shifts, and what sellers become successful.

Subscribe to our mailinglist and we will let you know once we have it ready.

In the meantime check out some of the latest articles on e-commerce.

Amazon Is the New Canal Street

Amazon Is the New Canal Street

Unlike the Canal Street where locals and tourists walking by are fully aware that they are buying a fake handbag, on Amazon the consumer is lost.

When Will the Amazon Retail Stop

When Will the Amazon Retail Stop

Amazon's retail group is being merged with the marketplace. Algorithms are replacing vendor managers. These changes are foreshadowing the inevitable disappearance of the retail business, also known as first-party, inside of Amazon.

Wish Is a Counterexample

Wish Is a Counterexample

The future of commerce is not just direct-to-consumer, as it is not just cheap stuff from China. There is going to be more sunglasses sold by future Warby Parkers, just like there will be more $2 sunglasses sold directly from China.

Sellers From China Are Getting Better

Sellers From China Are Getting Better

In two years the number of successful sellers from China on the Amazon marketplace has doubled. 36% of the top sellers are now based in China, up from 15% two years ago.

Amazon Seller Retention

Amazon Seller Retention

Half of the top Amazon.com sellers were also top sellers two years ago. Despite the growing competition, increasing Amazon fees, and new trends like private label taking over the market, they are still at the top.

Marketplaces Are Aggregators Dressed As Platforms

Marketplaces Are Aggregators Dressed As Platforms

Amazon is an aggregator who aggregates sellers - which they pay for except for the fees - to customers with whom they have an exclusive relationship at scale.

If Anyone Can Build a Brand, Everyone Will

If Anyone Can Build a Brand, Everyone Will

Retail didn’t change. But now everyone can be in it. Becoming a retailer is a matter of creating a Shopify store or joining the Amazon marketplace. Becoming a brand is a matter of finding the right product on AliExpress.

Most Things Most People Want Are on Amazon

Most Things Most People Want Are on Amazon

Amazon is not ignorant or evil, it is economical. It built a shopping experience fit for most people and for most products.